Finding the right name for your company is a challenging task, especially when you start a business. You need to find a name that can easily come up in your customer’s mind. This point can be a major for every businessman. Hence, read the following crucial tips to find the right brand name. If you’re out of ideas, you can go through the company name options from London Loves Business.
Understand Your Vision Brand
You can decide if you want your business name to be fictitious (a non-existent word like Skype and Google) or non-fictitious (a name that better describes your business). Fictitious names can be a mixture of words or misspellings, such as Wikipedia and SoonR. Non-fictional names can be made up of real words, such as WordPress or Facebook. Non-fictional names can be more specific, such as Salesforce and MySpace. However, you know what kind of company it is.
Think Outside the Box
Once you’ve decided on a name for your company, it’s time to start brainstorming. The most important step in this process is brainstorming. It lays the foundation for the company name.
For brainstorming, you can consult a newspaper article or an online article. If you’re looking for a non-romantic name for your business, it’s best to grab an article that’s related to your business and then randomly pick three words. Write down as many words as you can that are related to that word. Once you’ve written more than 30 words, you’ll have a complete list that you can use as inspiration to develop business names.
Keep the Name Short
Use Thesaurus.com to find good options. Rate all the names you can think of (from 0 to 10) to see the ratio. Make sure your company is flexible and can grow. You can also look at your competitors’ names and compare them but you have to be unique and everybody can recall your brand name.
Decide the Name
Have you finally found the right name? Then, go through the following checklist to see if it’s the name you’re looking for. Is the .com website available, and did you give the name a score of 7.5 or higher in the previous task? There aren’t many matches on Google. It is memorable, catchy, and easy to spell. The name does not represent your business.
Complete the Process
All of the questions in the previous section can be answered with a YES. You are close to completion, but you are not there yet. You may feel very different when you sleep on it. Ask others for feedback on the name – is the name distinctive, is it unique, is it the right name for your company? Have you found a successful name for your business yet?