Many SEOs might wonder how the best way is to refresh an expired website or an older website that has been there for a while without anyone adding new content or building links. This is a tricky question to answer, especially if there is no specific website or domain. It depends on the domain’s age, link construction history, penalties or filters, topic, and language. We need to take different steps at different speeds depending on what the site has. For a fantastic read, here are some valuable guidelines on how to renew an expired domain.
Check the Traffic Patterns of the Domain
Does the site get organic traffic, and what keywords does it rank for? It doesn’t have traffic for any keywords, or worse, it’s not even indexed by Google. This begs the question, what is your value for this domain?
Google may have banned the domain if it’s not getting organic traffic. You should check it out before spending any money. For older domains, it’s a good idea to check the Internet Archive Wayback Machine (or just Google Cache) for older content. HTMLrush is a powerful tool for listing organic traffic rankings on Google in different markets.
Examine the Domain’s Backlink Profile
Next, look at the backlink structure. What are the backlink sources for the website? Do they get new backlinks frequently? Are these backlinks coming from websites with high authority and relevance to your niche? Or are they high-risk links that can cause your website to be downgraded?
Review the Backlink of the Domain
First of all, check if the DTOXRISK of the website’s backlink profile is high. Take a look at the Link Detox categories that pose a high risk to your backlink profile. Link Detox analyzes each link and aggregates data from 24 different sources.
This tool tells you how risky certain links are and whether they could lead to problems. You should carefully review the links that Link Detox has identified as potentially dangerous and disavow them. Link Detox automatically generates disavow files. All you have to do is upload them to Google’s search disavow tool.
But your website is still at risk, even if you followed Google’s recommendations. You can’t overwrite a deauthorization if it has already been imposed. Why? Google needs to scan the URLs you added in your deauthorization. If you wait for Google to stop counting wrong links, improving your rankings can be slowed down and difficult. Link Detox and Boost can speed up this process. It will speed up the process of deauthorizing hyperlinks, allowing you to restore your site faster.
You should wait 48 hours after uploading you disavow file to Google Search Console before using the tool. Google will respond quickly to your reject files if you use the Link Detox Boost tool. Customers using Link Detox Boost have already experienced recoveries from Google penalties. It works, and customers have confirmed this time and time again.
Slowly Build Links and Content
No number is acceptable to everyone. It can range from one to a thousand, depending on your industry and competition. For any SEO project, you need to do a competitor analysis. You can do it yourself or someone else.
However, you need to understand the market. We also recommend our clients do a preliminary analysis and start small. If you don’t know your goal, it can be challenging to manage your expectations. If you don’t know your competition, lofty goals like “third position for all keywords for xxx Euros/month” are not the right goal.
Don’t Lose Link Power and Trust
Poor on-page SEO and server maintenance have led to a considerable loss of trust and link power. If you are trying to improve the ranking of an old domain, watch out for broken links that could threaten your site’s trust and link strength. The Link Juice Recovery Tool (LJR) can help you identify which links lead to websites that do not have matching pages. This can result in a 100% loss of trust and link strength. A missing link is any link that ends up on a page with a 404 error code or other error pages.
It only takes a few minutes to find a website with this problem, and it can be solved by creating SEO-friendly redirects for pages. The Link Juice Recovery tool makes the rules for redirects. Take this output, ensure you have the correct targets, and then put them into your Apache webserver configuration. After a few days, you will see the difference in your website traffic. It is essential to implement redirects correctly. Don’t assume that all redirects convey trust and link power.…