Online marketing was once a straightforward affair. All you needed was a list of e-mails on the one hand and a product to sell on the other. The advent of web 2.0 changed the online interaction patterns. Search engines flourished into full-fledged businesses, and the online marketplace became too valuable for any industry player to ignore. Below are four marketing trends that point toward the importance of SEO as a marketing strategy that prosperity conscious organization cannot afford to ignore.
Experience-Centric Web
It is easy to tell a story through pictures and videos. Making videos that can top online advert charts is, on the other hand, a difficult proposition to fit into a marketing bargain. At the end of it all – an online promotional content is no good if it cannot attain some degree of virility. Creating experience-centric web content elevates your chances of going viral and attracting the amount of web traffic that your firm needs to break the ceiling and join the big players in your industry. Professional SEO guidelines are significant in the creation of experience-centric promotional content – a matter that takes the importance of SEO a notch higher.
Battle for Supremacy
The search engine industry is welcoming new entrants with innovative ideas. While some whither into oblivion within a short period, others flourish and this has sparked a competitive edge that currently drives the industry. Search engines are therefore gearing for territorial control with an eye on the international market pie. They know that there is no better way to do this than to offer quality content besides adapting algorithms that serve their clientele base with a great deal of accuracy. None of this would be possible without articulate keyword analysis and mapping that is offered by the SEO ideologies.
Indexation Sculpting
If you thought that you could use black hat or dubious SEO techniques to make money, then you’re in for a shocker. The tricks do not work anymore, and even if they do, it is just a matter of time before your site is penalized by the search engines for SEO malpractices. The rules governing the SEO industry are getting tougher, and this is pushing up the industry’s value. SEO quality assessment techniques such as indexation sculpting are making it difficult for anyone to take up the title “SEO expert” and this is changing the public perception on the industry – giving it the knack and the significance to drive the next generation marketing endeavors.
Long-Form Content
A while back, startups invested in long-form content to get fair rankings on search engines. They were not obligated to keep up with the trend once they had attained a certain level of popularity. All these have changed, as online marketing gets more and more insistent on long and detailed content. It is no longer possible to craft a piece of writing with a specific keyword and have your site ranked for it – you need a professional twist to it, and there is no other way to attain this without embracing the importance of SEO as an art and as an industry.…